NSPA Conference Exploring New Markets

• Heidelberg's Ron Sarne urged attendees to look into new printing opportunities like print on demand, personalizing, data center printing and wide-format printing. Other opportunities lie outside of printing, he added, like design, mailing, fulfillment, CD duplication, data archiving, and Web development. Sarne also advised attendees to become communications consultants with customers, and to focus on the quality of services, not just the quality of printing.