NSPA Conference Exploring New Markets

"We have expertise in the National State Publishing Association, and you have to network and take advantage of the expertise," he advised the group. Even when creating his business plan, he explained, he took a look at the plan of another NSPA member and incorporated part of it.

New Revenue

Incoming NSPA President Joe Tucker moderated a couple of roundtable discussions on issues like marketing and generating new revenue. Members saw opportunities in CD burning, scanning and copier management. When Tucker hears of an agency that wants to buy a new copier, he convinces the agency to let his in-plant handle its printing for a year; if customer service is not good enough, he agrees to then approve the copier purchase.