NSPA Conference Bayou Reunion

Gerriets also sends out an e-newsletter to agencies with reminders about things like postal rate increases, technical notes describing how to make and send a PDF, for example, and cost comparisons of different printing methods.

Joe Tucker, of the Ohio Office of State Printing, went on to describe his marketing efforts, which include a Web site and a quarterly newsletter, sent as an e-mail attachment. He also sends customers a flyer four times a year. When customers fill out comment cards about jobs, he shares this feedback with his staff, and tends personally to negative comments.