From the Editor: Not Too Late to Change
But my object here is not to criticize this in-plant, rather to point out what others in this boat may soon face. The same arguments will be used against you.
For example, the university's memo implied that departments are now using e-mail and the Web for marketing purposes and moving away from printing. Yet e-messages don't generate nearly as much response as they do when they are combined with printed messages. If this university's departments are e-mailing instead of sending work to the in-plant, it's because they need a different kind of printing—digital color printing—so they can do shorter runs and add personalization.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
