I just shook my head as I compared the two situations. This in-plant should have made drastic changes a year ago when it first noticed it was deep in the red. Like San Diego State, it should have sought new applications to replace declining ones like offset, invested in digital equipment and cut staff. It should have reexamined its rates and then raised them. Even a small increase would have added up.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.