Northern Excellence

"As we experimented and they started to see what color does, they liked it," he says. In fact, management liked it enough to finance a two-color press for the in-plant, replacing the one-color press that had been used for years.

This, Puppe says, was a major achievement, since the prevailing attitude at that time seemed to be "we're not in the printing business." But since getting the press, the in-plant has printed award-winning color jobs with quality as good as that of shops 10 times its size.