No Cracks with New Creaser
"One mailing to one critical group—whether it's donors or if you're recruiting students—that quality look could make a difference on whether somebody decides to come here or make a donation," Keating explains. "That's why you try to do quality printing."
While the creaser has been a welcome addition to the bindery, Keating says that if he were doing it over again, he would have submitted a proposal for the creaser in conjunction with the shop's upgrade to digital. That way, he says, the necessary combination of a digital press and creaser would have come as a package.
- Companies:
- EFI
- Heidelberg
- Xerox Corp.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
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