Shape of Things to Come

Start out by looking at the design and shape of the pieces that your organization puts into the mail stream. The envelopes that accounting uses for invoicing; the sales department’s collateral materials; the organization’s Christmas cards—everything that can or is being mailed. Look at the inventory of these printed pieces. Determine the mailing category for each piece, and calculate the postage being paid now and the postage to be paid under the new rates. Then, work with your design department and your local mail piece design analyst to establish a plan for redesign.