Association: USPS Deal Moves Inserts Out of Newspapers

NAA further argues that in assessing whether the pact with Valassis will improve the net financial position of the Postal Service, “the commission ignored comments showing that newspapers in major markets pay the Postal Service millions of dollars to distribute total market coverage products with advertisements from national retailers.” NAA emphasizes that in order to cuts costs in response to the service agreement, the “diversion of these total market coverage products to private delivery could quickly outweigh any new revenue from Valassis.”