Association: USPS Deal Moves Inserts Out of Newspapers

Under the agreement, USPS granted Valassis Direct Mail discounts of 20 percent to 34 percent on new mail pieces containing advertising from national retailers of durable and semi-durable goods. Through these discounts, the NAA maintains the USPS has given one company a price incentive to move advertising inserts out of newspapers delivered to consumers’ homes. Advertising inserts, the NAA contends, comprise a critical revenue stream that supports the original reporting done by local newspapers in service to their communities.