New Video Shows Graph Expo In-plant Session

If you missed Graph Expo, a new IPG video will show you what in-plant managers learned during a special breakfast event featuring Barb Pellow, group director at InfoTrends.

Pellow enlightened the roomful of managers on the rising importance of using data-driven marketing and highly personalized direct mail to increase response rates. She showed examples of effective personalized mail pieces, such as a mailing from a restaurant that included a personalized map with directions from the recipient’s house. Cross-media marketing services, she said, are critical for in-plants to start offering to enhance their relevance.

Repeating that message was Aaron Hale, of Canon Solutions America, sponsor of the breakfast, who demonstrated a new centralized Web-based suite of tools and resources called the Performance Resource Center created specifically for in-plant managers. It features a Cross-Media Suite that includes a pay-as-you-go, wizard-driven cross-media production tool.

Hale took the audience through the seven simple steps required to launch an email campaign, then showed off other in-plant tools like a justification calculator, an open house kit and the Performance Challenge, a Web-based operational workflow assessment tool designed to help in-plant managers gain insight into how well their operational processes are performing by measuring against industry benchmarks.