New Research Shows Opportunities and Obstacles for Web-to-Print

About half of all commercial, in-plant and packaging printers utilize Web-to-print (W2P) systems, according to a new survey from NAPCO Research (the parent company of In-plant Graphics and Printing Impressions). Of those that don't offer W2P, 22% say it is too expensive. Still, 7% of those without it reveal they are currently researching W2P or already have plans in place to support it in the near future.

These findings and many more are part of the new report, "Web-to-Print Solutions: What’s Driving Its Adoption by Print Service Providers?" The research, available as a free download, was conducted by NAPCO Research, in partnership with Racad Tech and includes such findings as:

• The primary benefits and drivers of Web-to-print adoption by print service providers.
• The key considerations when making an investment in W2P software.
• The main deterrents keeping some printers from embracing W2P.
• Satisfaction levels of print service providers with their current W2P workflows.
• The key drivers behind the purchase of off-the-shelf W2P software solutions vs. customized solutions developed in-house.

Download the full report to gain insights into how to assess your current W2P capabilities (or lack thereof) against those of your peers and competitors, and to identity how best to move forward.