New Design Guide Offers Tips for Working with Inkjet

Canon Solutions America, a wholly-owned subsidiary of Canon U.S.A., has published the "Designers’ Guide to Inkjet," a comprehensive resource for agency and in-house designers looking to optimize their work for high-speed, production inkjet technologies. The guide consists of guiding principles, best practices, and real-world recommendations related to the exciting world of inkjet. Included is practical information on inks, media, color gamut values, and more.

Recognizing that most designers have had less exposure to production inkjet technology than to traditional digital, Canon Solutions America assembled a team of the best and brightest in the inkjet space to develop the most relevant and up-to-date resource for the designer community. Written in collaboration with Elizabeth Gooding of Insight Forums and Mary Schilling of Schilling Inkjet Consulting, the guide is the latest in a series of Canon Solutions America’s initiatives centered on boosting customers’ profitability.

"At Canon Solutions America, we're committed to developing industry-leading resources that help ensure the success of our customers and our customers’ clients," said Francis A. McMahon, vice president, Marketing, Production Print Solutions division of Canon Solutions America. "'The Designers’ Guide for Inkjet' will help create a more seamless workflow between an agency or in-house designer and a printer, thus increasing profitability for everyone involved."

Robust Reception
The designer and agency community has wholeheartedly embraced the guide, excited to have such a wealth of valuable information at their fingertips.

"The designer plays an integral role in making sure that a given print piece is optimized for production on high-speed inkjet equipment," noted Dave Johannes, vice president, Digital Print and Mailing Operations at IWCO Direct, a direct mail marketing agency based in Chanhassen, Minnesota. "With the publication of the 'Designers’ Guide to Inkjet,' Canon Solutions America has given the designer community—and the printers they serve—an invaluable guide for choosing the right colors, images, sheets, and finishing techniques for today’s inkjet technology."


Jared Johnson, designer, IWCO Direct, also commented: "Never before has anyone provided reference materials as detailed, thoughtful, or comprehensive as this. Throughout the document, there is clear definition for terminology used by industry professionals and specialists, careful thought to the explanation of complex processes and procedures, and trouble-shooting tactics for avoiding catastrophic issues when collaborating with your printer."

Printed using the robust Océ inkjet technologies available from Canon Solutions America, the guide serves as a real-life sample of what can be accomplished when all its tenets are adhered to, as it was produced in accordance with the recommendations contained within its 11 chapters.

"We see inkjet as the future—plain and simple," relayed M.J. Anderson, chief marketing officer, Trekk Inc., a global multimedia marketing agency based in Rockford, IL. "This guide will play an enormous role in helping agencies and designers develop their expertise in inkjet and better serve their clients."

Canon Solutions America will be making "Designers’ Guide to Inkjet" available to their customers by first quarter of fiscal 2015 through PressGo, their business development portal.

About Canon Solutions America
Combining the strengths of the former Canon Business Solutions and Océ North America, Canon Solutions America provides industry leading enterprise services, advanced production print technology and large format solutions supported by exceptional professional service offerings. Canon Solutions America helps companies of all sizes to improve their business by increasing efficiency, controlling costs and becoming more environmentally conscious. A wholly owned subsidiary of Canon U.S.A. Canon Solutions America is headquartered in Melville, NY, and has sales and service locations across the United States.

Source: Canon Solutions America.