New In-plant Leaps Forward

To finish the labels, the shop recently brought in a Rotacom semi-rotary diecutting machine. The roll of printed labels is spooled into this machine, which puts on a UV coating and diecuts them. Hobby Lobby reportedly has the first Rotacom equipment in the world.

Smith has high hopes for the HP Indigo press. In addition to labels—and the in-plant has barely scratched the surface of potential labels jobs within the company—he would like to start printing the in-store signs currently being printed on a Xerox DocuTech in the copy center. The HP Indigo could print them in two colors and faster, he says, and the Rotacom could sheet them.