By
Chris Bauer
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“We were sending so much work out that to purchase that third folder paid for itself in a month and a half,” Hopson reports. It also has allowed the shop to insource pharmaceutical folding jobs from local commercial printers. The folders are used to do pharmaceutical inserts 99 percent of the time.
A separate in-house creative department does the design work for Mary Kay’s products. The look of the jobs is consistent, Hopson notes—usually one-over-one pieces with either black or gray ink. The size of the instructional materials has increased over the years because the company has added instructions in more languages.
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