New Directions for Tomorrow's In-plant Industry

Become a Vital Contributor

A global challenge now exists for the in-house printing and graphics industries. What will these industries look like five years from now if they position themselves as vital contributors to enterprise-value management objectives?

A small-scale part of the challenge ahead is that "in-house printing" probably needs a new name. But a big-scale reconception of enterprise printing, and of graphics management, can only occur, and be supported, if is connected to an enterprise value proposition. This is because, as the shift from analog to digital technologies continues, the industry must grapple with the idea that its value to an organization is in the process of being radically transformed. The table on page 24 highlights the major aspects of this transformation.