RR Donnelley Rolls Out RFID, NFC Products

Printed electronics from RR Donnelley provide customers with a single source for integrated radio frequency enabled business and consumer communications.

"Now we offer customers single-source convenience and control as we produce their RFID and NFC tags and integrate them with other materials that we create," said Thomas Quinlan, RR Donnelley's president and CEO. "Even more, we can develop and host the mobile consumer experience initiated by interactive NFC tags and even provide response analytics about the programs' effectiveness."