New Applications for VDP
The variable data printing market is on an upward trend, notes Consultant Howie Fenton in a new blog, with predictions indicating substantial growth.
Data suggests potential growth from $13 billion today up to $31 billion by 2030, he writes. This optimistic forecast indicates VDP's increasing significance.
“VDP's main strength lies in its capacity to make print materials more relevant and engaging,” Fenton notes. “Even the modest act of inscribing a name on an item can significantly heighten its attractiveness and impact.”
In his blog, he lists some new applications and markets for VDP and discusses solutions that automate the creation of variable data compositions. Read the full blog here.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
