Neither Down Nor Out

"Sure, there will be some migration from black and white to color, and it is hard to say how fast that will happen," he continues. "Color sells, we know that. Clearly, the huge growth is in color as it becomes more affordable."

It may take some time for that to happen, though, states Guy Broodhust, director of product marketing for Océ USA. What is often forgotten is that the price of color printing isn't just limited to the cost per page.