Neither Down Nor Out

"Color is a new area; a lot of people are looking at its potential," he says. "Maybe, someday, everything will be in color. But for the foreseeable future, color is still going to be a lot more expensive than black and white."

That prohibitive cost is what is keeping black and white in business.

"We thought that when we started looking at the digital side of business for Heidelberg that color would be the only thing," notes Bill Blair, senior vice president of Digital Heidelberg North America. "But, as we started to put the NexPress in, people who didn't have black-and-white capabilities were going back and purchasing those capabilities because there is still a need for both.