Inkjet Myths Exposed
- Review files for text composed as rich black instead of black. Rich black is the composite additive color that means you are laying down cyan, magenta, yellow and black. In the world of inkjet, all that does is add ink and water, diluting the sharpness of the black. Designers who create for offset often use this technique to get a richer black, but that same technique applied to inkjet produces a muddier black.
- Review the color management of images in the document. Taking black out of the images through profiling and other techniques allows the color to come through vibrantly.
- Ensure you are starting with as much data as possible. Image objects that were created for the red/green/blue Internet delivery channel at 72 dpi will never bring brilliant color to an inkjet-printed project.
Avoid the myth, and add color management to your tool kit.
Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.