Myths about inkjet are impeding its growth. One expert busts them wide open.

By Pat McGrew

Early adopters learned that color management was essential. It wasn't sufficient to take a file prepared for offset or electrophotographic printing and pass it through the workflow to the high-speed inkjet press. Success came when files were prepared for inkjet.

Today's inkjet solutions are more robust and versatile. With both dye and pigment ink solutions in the market, the color gamuts are broader. It is now possible to take files prepared for other print delivery channels and successfully print them on high-speed inkjet web presses with little or no additional color management.

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Pat McGrew Author's page

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

Inkjet Myths Exposed