Inkjet Myths Exposed
Myth 2: You can’t get rich colors on production inkjet web presses.
In the early days of production inkjet printing, there were limitations. The blacks were not always true black and, depending on the paper and ink, the colors could look weak and washed out. With good color management and attention to paper selection, it was possible to get to color and image quality that most brand owners would accept, but it took some expertise and dedication.
Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.