Myths about inkjet are impeding its growth. One expert busts them wide open.

By Pat McGrew

Every vendor has made huge strides in meeting customer demands, as you can see at any industry trade show where they share their print samples and success stories. But somehow the myth persists that high-speed production inkjet is only good for transaction print.

If you buy into this myth you miss the myriad opportunities that production inkjet brings to the communication equation.

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Pat McGrew Author's page

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

Inkjet Myths Exposed