Myths about inkjet are impeding its growth. One expert busts them wide open.

By Pat McGrew

So where does the idea that inkjet is not appropriate for general commercial printing, magazines, marketing collateral or point-of-sale material originate? History. Go back five to 10 years when achieving brilliant color on a variety of substrates was a challenge. However, today's technology, substrates and inks have changed the story.

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Pat McGrew Author's page

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

Inkjet Myths Exposed