Myths about inkjet are impeding its growth. One expert busts them wide open.

By Pat McGrew

However, when you actually sit and talk with the brand owners and agencies, they tell a different story: They guide the design and language used in bills and statements, insurance policies and welcome kits. To them, brand guidelines, brand colors and print quality are of concern regardless of the communication channel. High- speed production inkjet print quality—which has many variations depending on the print system vendor, print head technology, ink and paper—is deemed appropriate, not just because it is good enough, but because it is good.

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Pat McGrew Author's page

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

Inkjet Myths Exposed