Myths about inkjet are impeding its growth. One expert busts them wide open.

By Pat McGrew

Myth 1: High-speed inkjet is only good for transaction printing and letters.

Most transaction, regulatory and essential communication mail is designed and executed with more attention to accuracy and speed than to print image quality. The resulting reputation is that there is no real requirement for brilliant color or print quality, and inkjet is good enough to meet those criteria.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 All Next »

0 Comments

View Comments

Pat McGrew Author's page

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

Inkjet Myths Exposed