Myths about inkjet are impeding its growth. One expert busts them wide open.

By Pat McGrew

Many of the papers available in the market today are treated or coated to give the ink something to grab at the surface, keeping it from being absorbed.

One objection to the treated and coated papers is that they can carry a higher price tag than a standard uncoated offset—and we all know that the printing industry can be very price-sensitive. This is where concepts like primers and bonding agents come into play.

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Pat McGrew Author's page

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

Inkjet Myths Exposed