Myths about inkjet are impeding its growth. One expert busts them wide open.

By Pat McGrew

Myth 3: You have to use expensive paper to get good print quality.

The most dramatic change in the world of high-speed production inkjet is the availability of paper in a range of weights that meet the needs of most transaction, direct mail, book, magazine, newspaper and general commercial print providers. While not as vast as the selection for offset printing, there are papers in most categories, from uncoated offset to inkjet treated and coated in matte, silk and gloss variations.

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Pat McGrew Author's page

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

Inkjet Myths Exposed