MU Printing: Scrap the Online Job Quotes

“Naturally customers can request estimates for any job (offset or digital) to be placed later. That is never discouraged. And if they submit a job that is going to be produced offset, we do an estimate prior to placing it into production.

“Most customers just don’t understand the distinction between these two printing technologies. Digital/toner is a unit-priced model with limited variables. Offset is a sliding scale pricing model with many variables. So if a customer mistakenly places a digital order to be run offset, the price will be too high (too small a quantity for offset). The same is true of an offset order mistakenly placed on the digital side (too large a quantity for digital).