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The University of Missouri used its invitation to participate in a procurement department vendor fair as a way to draw attention to its many services, from wide-format printing and mounting to variable data printing on its Xerox iGen3. Attendees were given brochures, magnets, pads, pens and other promotional items, and encouraged to visit the Web site for a free gift. Names were collected for a raffle and the contact information was used to produce personalized postcards and URLs.
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- Companies:
- Xerox Corp.
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