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My customers are free to choose an outside commercial printer for any project, so my shop must maintain a level of service that makes us the obvious choice for producing the project accurately, on time and within budget. My staff will do whatever is needed to make customers feel important, even if their work constitutes little revenue. No one on my staff is permitted to say, "We can't do that." For rare cases when we are not equipped to do a job, we subcontract it out.
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