The Next Big Thing in 2014
More than half of all in-plants intend to invest in hardware and software next year. A new survey reveals where they are planning to put their money.
Those in-plants investing in variable data publishing have done so as way to offer a new service and for business growth. In previous surveys of In-plant Graphics' readers, InfoTrends found low adoption of variable data services; however, those operations that did offer the service reported increases in print volume. Offering VDP is a means to demonstrate the value of an in-plant to its parent organization.
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