More than 140 in-plant managers traveled to San Francisco for the Association of College and University Printers conference.

By Bob Neubauer

Some said they hold educational events to help customers prepare files for print and understand the possibilities of one-to-one marketing.

Focus on new employees, panelists urged. Scott targets them with welcome e-mails and invitations to tour his shop. Beto participates in new faculty orientation. And don’t forget new students, Mascarenhas said. He has asked the peer group that introduces new students to the university to mention his in-plant.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

ACUP by the Bay