Another Successful ACUP

More than 130 in-plant representatives from 33 states and several countries attended ACUP 2007 in San Francisco last week.

The Association of College and University Printers conference, which had the theme “We’re Not Just Printers Anymore,” was organized and hosted by six in-plants in the University of California system.

In her keynote address, Ursula Burns, president of Xerox, urged in-plants to collaborate with their schools’ admissions departments and to come up with new ways to add value to their universities.

Two sessions covered digital color technologies and featured in-plant users of digital presses discussing why they picked the presses they did and the benefits that have resulted. Surprisingly, variable data printing has not been the primary driver behind these press purchases, rather a secondary benefit, after the ability to provide high-quality, short-run color.