Mississippi State Takes One Giant Step

"We couldn't turn jobs around fast enough," he says. "We were outsourcing. So now we're saving a lot of money."

The shop's customers have also noticed the difference.

"Customers knew our limitations, and they took their jobs elsewhere. Now they come to us," says Lipsey. "They're very impressed."

Right now, the new press is handling up to 40 percent of the shop's workload, he says. And there's more to the story, too. The shop recently added a two-color Heidelberg Printmaster press. That machine, says Lipsey, is designed to complement the QMDI, and provide a fifth color when necessary.