Mind Your Business

Perhaps most important of all, however, is making sure that you are in complete control of your business—and your business is printing. All printing. Even jobs that are being sent out.

"In-plants must be an integral part of the planning process for every graphics project initiated by the corporation," insists Bolte. "The technical expert on any graphics project...is the guy who runs the duplicating shop. He or she knows more about printing than anybody. You should be part of the technical planning team to ensure that the most qualified vendor and the best value are procured by the corporation."