Mind Your Business

Just like any other business, in-plants have to advertise. But unlike other businesses, they usually have no money allotted for it. So they have to improvise. Turning scrap paper into scratch pads emblazoned with the in-plant's name is one method. Passing out calendars that include in-plant contact information is another. Creating a Web page for the in-plant is one more way to make your capabilities known. But often just getting out and meeting with potential customers is the most effective form of advertising.