MSU Printing Services Does What it Takes
Michigan State University Printing Services has transformed itself from a printer into a communications provider, with the goal of saving the university money—even if the in-plant loses revenue.
“We developed a Web-based database program to manage contacts,” he explains. “It offers departments a better way of managing contact information compared to using programs like Excel without the added complexities of using sophisticated contact management or CRM systems.”
Printing Services also offers E-marketing through recently purchased e-mail campaign software and E-commerce via an online store at shop.msu.edu, which targets MSU alums.
- People:
- Carmen Crist
Related Content
Comments
