MSU Printing Services Does What it Takes
Michigan State University Printing Services has transformed itself from a printer into a communications provider, with the goal of saving the university money—even if the in-plant loses revenue.
Changing Directions
This repositioning from straight print shop to communications hub began when Crist joined Printing Services in 1994. At the time the in-plant was losing money. Crist, an MBA graduate of MSU, was hired to fill a financial manager position in the division that included Printing Services. He and then in-plant manager Bruce Clark began working closely together to cure the ailing in-plant. When Clark left, Crist was put in charge, and having done the research, he knew the direction he wanted the in-plant to go.
- People:
- Carmen Crist
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