MSU Printing Services Does What it Takes

Still, Crist believes the in-plant is headed in the best direction for the university.

“Five years ago we were just another print shop taking print orders and putting ink on paper. We weren’t doing anything that differentiated us from external print shops, and there was a perception that the movement toward electronic alternatives…would minimize the need for print and lead to the demise of the print shop,” he says. “We recognized this and assessed our strengths and weaknesses and proposed a new business plan to the administration that included new services, diversified capabilities, an alignment with the University Relations and a public effort to change the perception that we were just a print shop.”