MSU Printing Services Does What it Takes
Michigan State University Printing Services has transformed itself from a printer into a communications provider, with the goal of saving the university money—even if the in-plant loses revenue.
So what does the future hold for this in-plant?
“Our vision is to be an integrated part of the marketing communications process, focusing on production and distribution, using print, e-mail or other forms of content distribution,” Crist says. “We are working to make Printing Services an extension of the marketing department. The vision also includes integration with customers’ processes through automated workflows between departments.”
- People:
- Carmen Crist
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