MSU Printing Services Does What it Takes
Michigan State University Printing Services has transformed itself from a printer into a communications provider, with the goal of saving the university money—even if the in-plant loses revenue.
“These trends aren’t going to reverse,” Crist predicts. “This is, in part, why Printing Services sought to merge with University Relations and is focusing more on the marketing/communications segment. The Web has become a primary communications tool for marketing, but print and other methods of communication are needed to drive customers to the Web.”
- People:
- Carmen Crist
Related Content
Comments
