MSU Printing Services Does What it Takes
Michigan State University Printing Services has transformed itself from a printer into a communications provider, with the goal of saving the university money—even if the in-plant loses revenue.
“These three services [contact list management, E-marketing and E-commerce] sit at the core of many solutions for customers,” Crist enthuses. “For example, we used to just print brochures to market training programs to executives for MSU’s Executive Development Programs (EDP). EDP was not satisfied with enrollment levels, so we suggested cross-marketing using print and e-mail. We then deployed our contact list management system to capture and manage contact information and preferences. We’re currently working on incorporating pre-populated forms to make it easier to sign up for a program.”
- People:
- Carmen Crist
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