Merging Print & Mail

If a piece would fall into a cheaper mail category by, say, using a lighter grade of paper or being rectangular instead of square, the mail manager will recommend or insist that the changes be made to lower the cost of the project.

"One of our problems is that with the proliferation of desktop systems, nearly everyone considers him or herself to be a graphic designer," says Eichmann. "However, when it comes to designing pieces for mailing, most of our customers have been educated—some painfully—to seek our counsel first."