Merging Print And Marketing

Those who consider the marketing department "just another customer" should rethink their relationship. The expertise in-plants have is invaluable and is an untapped resource for marketers and recruiters. You need to promote and market that point to them.

Marketing is more than just print on paper. Web design and content management, newspaper and magazine ads, radio, television, telemarketing, billboards and CDs are just some of the methods marketers use to communicate to prospects. To intelligently discuss a merger or partnership, you must realize that printed communication is sometimes a very small part in your organization's overall marketing strategy.