Merging Print And Marketing

That's the kind of thinking that can get you into trouble.

To quote Ray Chambers, vice president and CIO for Juniata College, "Several people mentioned that marketing was 'just another customer.' I couldn't agree less. The work coming out of the marketing department is very, very important to the university and its leadership. It's strategic. And, going back to one of the key arguments against being outsourced, an organization should never outsource a strategic process."