Merging Print And Marketing

Just Another Customer?

In a recent survey of university printers conducted by John T. Sarantakos, director of Printing Services for Central Missouri State University, 89 percent of respondents said they answered to the finance department and/or administration.

Of those who responded to a follow-up question, 62 percent said they had a very close working relationship with their marketing department—but 38 percent said marketing was a customer just like everyone else.