Merging Print And Marketing

In many corporations, organizations and universities, the printing and copying operations were not created to aid their parent's external marketing efforts. As a result, many in-plants are still segregated from those who determine the marketing strategies.

But with the Web and the desktop printer conspiring to steal certain traditional sources of in-plant work, the time is at hand for in-plants to develop closer relationships with their marketing departments. Printing your organization's marketing materials just might be the only thing that keeps your shop alive in the difficult years ahead.