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Get out and prove to the marketers in your organization that you can be of great value to them. Do your research, and market yourselves as the best possible source for their needs. Investigate what kind of work they need, both now and in the future, and how it fits into your market niche.
Forge partnerships. Ask yourself if the volume in any given area justifies delving into new areas of service. Can you save marketers time and money? Are their best interests served by your department's commitment to investing in new equipment?
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- Vic Nathan Barkin
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